|You've seen them before. They look like black-and-white puzzles or games boards. You may have seen them in magazine advertisements, on billboards, or on the backs of business cards. Although QR codes are typically in black-and-white, they can be created in color, too. They can even include your company logo.
QR codes are one of the hottest applications in the marketing world today. For good reason. They are easy to create. Easy to print. Easy to track.
They are an immediate response mechanism that catches consumers at the very moment of interest. Walking. Reading. Playing. Shopping. Traveling. QR codes take advantage of every opportunity in a big way.
What's not to love about QR codes? They cost little or nothing to add to your marketing collateral. Once people are intrigued, QR codes help them take the next step.
How Do They Work?
Viewing QR codes is simple. Simply point your mobile phone camera toward the code, snap a picture, and the software on your phone decodes the image. (On some phones, QR code readers come pre installed. Others require you to download them) Instantly, you are directed to a website or a landing page. Or you might be presented with a special coupon offer or see a special text message.
No need to write down anything or type in URLs by hand. Just stop, scan, and view.
Imagine the possibilities. Consumers' ability to respond at the very moment you catch their attention. It is no wonder that many case studies show QR codes increasing response rates.
By making cellphones the response mechanism, you remove many of the barriers to response.